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The Roof is on Fire: Brayson Williams

1. CONTEXT: What were the circumstances that framed the meaning and process of this project?
  •  Groups of Minority youngsters being portrayed negatively within the context of media. Which led to the lack of listening to the voices and opinions of the stereotyped teenagers.

2. CONTENT: What was the issue, need, idea or opportunity addressed by this project?
  • The misrepresentation of minorities in all portrayals of media. As well as an opportunity for the elders to hear the opinions of the teenagers.

3: FORM: What is the medium that was used to address or embody the content?
  • Performance art was the main form, but ironically enough the artists used the performance and recorded it to be used as a form of positive media portrayal. Flipping the switch on what the media was doing.

4. STAKEHOLDERS: Which are the groups or individuals that were invested in the project?
  • The students involved in the Performance
  • Chris Johnson and Suzanne Lacy 
  • The teachers using their platforms 

5. AUDIENCE: For whom was this project conceived? 
  • Anyone willing and able to listen.

6. ENGAGEMENT STRATEGIES: How were the stakeholders, audiences, and others engaged/connected to the project?
  • Since they chose a topic that is so often spoke about within the media, everyone has some sort of opinion of the issue. Everyone has some skin in the game, even if it is just an opinion.

7. GOAL: What are this project's objectives?
  • To shed a light on the teenagers and change and reshape the image people have of them. As well as, to empower the performers involved to be more free to give there opinions.

8. VALUES: What were the project's guiding values or core beliefs? How were they expressed in the process?
  • The project wants to shed light on the daily issues that these teens are dealing with. Breaking down the stereotype and empowering the students.

9. RESOURCES: What tangible and intangible resources were used to pursue the project's goals?
  • Location 
  • Cars 
  • Students willing to participate 
  • Grants for the project 
  • Media Exposure 
  • Population Oakland

10: OUTCOMES: What were the results of this project?
  • Not only was there large media attention towards the project, but this documentary is still being seen today. This project has yet to come come to an end. Like a ripple in a pond, it has continued to impact the lives of students and teachers alike. 

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