Siranudh Scott: The Roof is on fire.

1. CONTEXT: What were the circumstances that framed the meaning and process of this project?

Teenagers in the bay area felt like they were being misrepresented in the media. The majority of the cast consists of minorities; people who weren't represented at the time in the media such as latinos and black teens. They decided to set up a demonstrative art installation that depicted a casual setting in which they talked to one another in a car about all the issues that is not touched upon by the general 'white' media.

2. CONTENT: What was the issue, need, idea or opportunity addressed by this project?

It was misrepresentation of black teenagers that was the big driving force for this project. They felt  that they had a voice that needed to represented in the media more. A voice that conveys the pains of growing up in society as a minority and the pains of growing up in general.

3: FORM: What is the medium that was used to address or embody the content?

Because of the misrepresentation of Teenagers in the media; usually depicted with guns and violence and teenage pregnancies. The team responsible for the art installation decided that having the teenagers sit in a car conversing with each other, is a neutralizing setting because everyone has conversations in their car; therefore would present the notion that these teenagers are firstly just like us, (which would make the art viewers and the media spectators more open to hearing their opinions), and secondly that these teenagers have issues that they would like to discuss which are topics that aren't associated with teenagers in the media's presentation of them.

4. STAKEHOLDERS: Which are the groups or individuals that were invested in the project?

TEAM was the one that set up the community art project/ installation, which involved hundreds of public school children, most of which were minorities.

5. AUDIENCE: For whom was this project conceived? 

"Middle Class White Men" and consumers of media.

6. ENGAGEMENT STRATEGIES: How were the stakeholders, audiences, and others 

engaged/connected to the project?

They had to come into the parking lot and observe these car-time conversations. The experience was described as a situation where one would have to bend down and eaves drop on the conversation; it kind of metaphorically signifies the effort of how most mainstream viewers would have to make an effort to listen in to the unheard voice of the teenagers.

7. GOAL: What are this project's objectives?

The objectives, are to make the voices of the teenagers heard, introduce a more sensitive and needy side that society often ignores.

8. VALUES: What were the project's guiding values or core beliefs? How were they expressed in the process?

Their core belief was that teenagers were being misrepresented.

9. RESOURCES: What tangible and intangible resources were used to pursue the project's goals?

Cars, a parking lot, a unfiltered group of public high school students,  the open mindedness involvement of the general public to listen and understand that their perception of teenagers is unfairly painted by the media- and that there are struggling truths within the community of teenagers. Another useful resource was media spokesperson to help share this experience- make it be known of to local news stations.

10: OUTCOMES: What were the results of this project? 

The results was that the art installation was presented for everyone to see on NBC, which broke the racist stereotypical idea of black teenagers and just an overall violent and smutty idea of troubled minority teenagers in general. It was defined as a "Coup De'tat' " to the stereotypes painted by the media, by a media specialist that helped set up the media exposure.