ROOF IS ON FIRE / P.B

1. CONTEXT: What were the circumstances that framed the meaning and process of this project?

• inner city youth not having a voice , or having a voice dictated by the media, authorities, religious groups 
• Racial Tensions
• Stereotypes and prejudice

2. CONTENT: What was the issue, need, idea or opportunity addressed by this project?

• drugs and poor coping methods
• Gender discrimination 
• Racism
• Poverty, and lack of resources/education 
• Immigration, war on drugs
• Unjust criminalization/generalizations of social groups

3: FORM: What is the medium that was used to address or embody the content?

• performance, speech rhetoric, community engagement, video
• Visual art, sound

4. STAKEHOLDERS: Which are the groups or individuals that were invested in the project?

 The main spark of interest was in teenagers and young adults. Many of which coming up in tough environments with a drive for change. Share and differ in beliefs but open to communicating. A lot of professors, activist, and some media outlets. A lot of middle class white America. Some innocent some just ignorant.

5. AUDIENCE: For whom was this project conceived? 

The audience was the people of Oakland. People in power around the country. Media, people with a platform to amplify their voice.

6. ENGAGEMENT STRATEGIES: How were the stakeholders, audiences, and others engaged/connected to the project?

There were multiple groups of student and adult volunteers who curated the project. Leading teens to cars, organizing and executing the project, picking topics to discuss.

7. GOAL: What are this project's objectives?

The goal of the project appeared to be addressing the state of which society has left the youth and bring forward a tangible, interactive means of starting change, creating a space and platform for larger movements to build upon.

8. VALUES: What were the project's guiding values or core beliefs? How were they expressed in the process?

The core beliefs were rooted in peace, justice, equality and love, but it felt like they were getting lost in the perspectives of the various individuals involved.

9. RESOURCES: What tangible and intangible resources were used to pursue the project's goals?

Cars, Cameras, Media, Community, Voice, Speech, Rhetoric, Humor, Sarcasm, Anger, Emotion.

10: OUTCOMES: What were the results of this project? 

Many small differences came up as far as execution of the project but the general outcome for the 200 teenagers was very positive. Many people felt compassion and understood the perspective of the youth, while very few still disagreed and put the blame elsewhere.